The aim of the event was to felicitate discussions between hotel owners, tourism leaders, and industry experts on ways to revive Thailand’s tourism and hospitality sectors.
More than 400 tourism leaders and industry gurus gathered in Bangkok, Thailand recently – in a safe and socially-distanced format – for the 10th annual edition of the Thailand Tourism Forum 2021 (TTF), Thailand’s premier travel, tourism and hospitality Pow Wow. (Pow Wow is originally a Native American term for a ceremony involving feasting, singing and dancing. Over the years it has also evolved to mean a conference or meeting for discussion, especially among friends or colleagues.).
Hosted at Conrad Hotel Bangkok on Monday 22nd March 2021, and organised by C9 Hotelworks hospitality consulting group, this year’s TTF took place amid the biggest crisis tourism has ever faced: the COVID-19 global pandemic. Against this unprecedented upheaval, many of Thailand’s leading hotel operators and other key players came together under the #ThaiTourismUnited banner, creating a single unified voice to drive the Kingdom’s recovery.
Despite the challenges faced by hoteliers and tourism providers in Thailand this year, registrations for TTF 2021 were full in three hours for the in-person event during which guests were presented with a content-packed agenda featuring some of industry’s most respected figures, including owners, presidents and chief executives.
The event kicked off with a “Thai Hotel Leaders’ Roundtable” discussion which saw the CEOs of Thailand’s biggest hotel groups discuss ways to revive the country’s tourism and hospitality sectors. The top-level debate included Thirayuth Chirathivat, CEO of Centara Hotels & Resorts; Stephan Vanden Auweele, Chief Hospitality Group Officer of Asset World Corporation; Bill Heinecke, CEO of Minor International; Dirk De Cuyper, CEO of S Hotels & Resorts; Marisa Sukosol, President of the Thai Hotels Association; and Salanroj Sutaschuto, Director of the Central and Eastern Regional Office of the Thailand Convention & Exhibition Bureau.
TTF 2021 will be hosted in compliance with all necessary health and safety regulations. The host venue, Conrad Hotel Bangkok, is Thailand Safety & Health Administration (SHA) certified and all attendees will be required to follow SHA guidelines, including temperature checks upon arrival, the wearing of face masks, and social distancing.
The 10th annual Thailand Tourism Forum 2021, #ThaiTourismUnited, is a free-to-attend event, but advanced registration is required.